Positioning yourself on certain topics, like SEO within search engines.

Improving the engagement of your community.

Building trust and increasing the visibility of your company.

The opportunity that LinkedIn brings of creating and sharing a small blog within the platform, makes this channel go beyond being a mere social network and online resume.Īdding articles to your LinkedIn account can serve different purposes: It’s a different way to share your opinion, let your audience know where you stand and share other relevant information. Writing and sharing articles on your profile or company account allows you to communicate with your community. LinkedIn is the social network par excellence used to connect professionals from all over the world. You can also add bullet points, quotation marks, links or different headings.Īll these resources will allow you to format your article and capture the attention of your audience. In addition, you can personalize your article with bold, italics, underline, or all three. Here you can add a headline and start writing the article, where you can add images, videos or any type of audiovisual content. You will see a standard toolbar of a word processor.

Click on it and a text editor like the one you can see in the following image will open. Once there, at the top you will see the option to start a post, a photo, video, event …Īlso, you will find the option to write an article. In order to access LinkedIn Pulse, you need to go to your LinkedIn account and click on the house icon. So individuals, personal brands or companies can add this new resource to their content strategy. This tool is available for all LinkedIn users, both personal profiles and company pages. This blog is called LinkedIn Pulse and the goal is to allow users to write their own articles to share with their community. LinkedIn has developed a kind of internal blog within the social network itself. LinkedIn Pulse may interest you… keep reading and I’ll tell you everything you need to know. Do you want to try out new actions on your LinkedIn marketing strategy?

Download https www linkedin com pulse